Save A Lot — Local Store Activation & Changing Brand Perception

A 3‑month, hyper‑localized campaign to grow awareness, followers, and in‑store traffic across four St. Louis–area stores.

In a highly competitive, price‑sensitive grocery market, Save A Lot needed to boost local visibility and get more shoppers in the door. We partnered on a full‑funnel approach—awareness, engagement, and conversion—to build loyal audiences and measurable foot traffic.

Infographic with marketing results: 2,683 new followers, 65% growth; 90,000 unique users reached on Meta platforms; over 500 clicks for directions to stores; 23% improvement in cost per engagement.

A look at the Results

  • 2,683 new followers (65% growth; most pages grew from <100 to 500–900)

  • 90,000 unique users reached on Meta

  • 170% engagement lift

  • 500 “Directions” clicks; ~400 attributed store visits from Google

  • 23% better cost‑per‑engagement (more efficiency at the same spend)

Client Context

Save A Lot operates 900 independently owned stores across 32 states. In the St. Louis metro—dominated by big‑box and strong regional chains—shoppers were increasingly price‑sensitive and less aware of local Save A Lot value.

Goals

  • Increase foot traffic to local stores

  • Establish a loyal, repeat customer base

Strategy

A full‑funnel plan to:

  • Generate Awareness (brand discovery & education)

  • Foster Engagement (build a nurtured audience)

  • Complete Conversion (activate the highest‑intent users)

What We Did: Paid Social

Localized Meta Follower Campaign

  • Grew Facebook followers as a tangible KPI to optimize against and fuel ongoing organic engagement.

  • Built store‑specific creative and messaging for each unique audience and offer.

  • Geotargeted around each location; highlighted fresh produce/meat and Red Dot deals.

  • Community response exceeded expectations (99 ad comments in 3 months).

Promotion Layer: Gift‑Card Giveaway

  • Added a $50 gift‑card mechanic to deepen engagement and drive in‑store visits (winners checked in at the store).

  • Tactics spanned in‑store signage, organic + paid social, email, and the loyalty app.

  • Lift: above‑average email opens/clicks; +10% loyalty app growth.

Search: High‑Intent Local Google Ads

  • Prioritized “near me” and value keywords to trigger Google Business Profile actions (calls, directions, visits).

  • Continuous A/B testing on headlines, descriptions, and extensions.

Results (90 Days)

  • Reach & Awareness: 90,000 unique users on Meta

  • Audience Growth: +2,683 new followers; pages scaled from <100 to 500–900 followers (+65%)

  • Engagement: +170% increase vs. projections

  • Store Traffic Signals: 500 directions clicks; ~400 visits attributed via Google Business Profile activity

  • Efficiency: 23% improvement in cost‑per‑engagement

Takeaway

Winning locally required the right mix of geo‑targeted creative, an engagement flywheel (followers → organic content → offers), and high‑intent search that converts attention into store visits—paired with constant optimization post‑launch.