Paid Media Management in St. Louis That Drives Real Growth
From Google Ads to Paid Social, Collina Digital helps local and national brands find the right customers, convert demand, and scale performance with disciplined testing and clear reporting. We’re a proud Google Partner.
Built for businesses that need results—not just impressions.
Whether you’re a growing local business looking for a predictable lead engine, or a larger brand needing scalable campaigns across multiple locations, Collina’s paid media team builds strategies that connect creative, targeting, and conversion tracking to measurable outcomes.
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You need more qualified leads (forms, calls, bookings) or increased e-commerce sales (getting your products purchased online).
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You want to improve ROAS/CAC and maximize the efficiency of every dollar spent.
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You’re expanding into new locations or launching new product lines in competitive markets.
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You need multi-location campaigns with local relevance
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You want paid media aligned with a clear funnel (awareness → conversion)
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You want a partner who can run digital and support traditional channels when it makes sense
Paid Media Services
A strong brand matters—but it only performs when the right audience sees it. We use data to find your ideal customer across the web, then optimize toward the actions that matter.
- Google Ads (The Full Ecosystem) We don’t just “run ads”; we manage the full suite of Google’s advertising power to meet your specific goals:
- Search: Capture high-intent demand and “near me” searches.
- Performance Max (PMax): An AI-driven, all-in-one campaign type we use to drive both qualified leads and e-commerce product purchases across all Google channels.
- YouTube: Standalone video campaigns designed for brand awareness and demand generation.
- Shopping: Visual product listings designed for direct e-commerce conversions.
- Display: Targeted visual ads across the web to keep your brand top-of-mind.
- Local Services Ads: High-trust leads for service-based businesses (HVAC, Legal, etc.).
- Demand Generation: Social-style image and video ads that spark interest before a user even searches for you.
- Paid Social (Meta: Facebook + Instagram)
Build audiences and convert them with location-aware creative, offers, and retargeting—optimized to KPIs that support growth, not vanity metrics. - LinkedIn Advertising (B2B)
Reach decision-makers with targeting by job title, industry, company size, and intent—paired with conversion-focused landing pages. - TikTok + Pinterest Advertising
Expand reach and demand generation with platform-native creative and structured testing. - Campaign Strategy, Management + Reporting
We launch, monitor, and optimize continuously—then report clearly on performance, learnings, and next actions. - Traditional Media Support
When the market calls for it, we can integrate direct mail, publication, billboards, radio, and TV into a cohesive plan.
How our paid media process works
- Discovery + Goals Business model, targets, margins, geo priorities, seasonality, and what success means.
- Tracking + Measurement: Conversion setup (forms, calls, bookings), platform signals, and a KPI plan.
- Build + Launch: Campaign structure, creative variations, audience strategy, and landing page alignment.
- Optimize Weekly: Search term refinement, audience tuning, budget reallocation, and A/B testing. (Your Save A Lot case study highlights ongoing A/B testing of headlines/descriptions/extensions.)
- Reporting Monthly: What happened, why it happened, what we learned, and what we’re doing next.
St. Louis case study: Save A Lot — Local store activation & changing brand perception
In a competitive, price-sensitive grocery market, Save A Lot needed stronger local visibility and more shoppers in-store—fast. In just 90 days, Collina executed a full-funnel approach across awareness, engagement, and conversion. By pairing localized Meta campaigns with high-intent local Google Ads, we triggered immediate actions like calls, directions, and visits. The results of this three-month acceleration included:
- +2,683 new followers (65% growth)
- 90,000 unique users reached on Meta
- +170% engagement lift
- 500 directions clicks + ~400 visits attributed via Google Business Profile activity
- 23% improvement in cost per engagement
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