Brand Strategy, Video & Social
Weldon Mills Distillery is named 2022 & 2023 Distillery of the Year
Weldon Mills Distillery is one of the hottest new distilleries in America, in fact, they were named 2022 & 2023 Distillery of the Year by the San Diego International Food and Wine Challenge. With award after award coming home to Weldon, NC, the distillery needed a brand identity that matched the quality of the Bourbon. We developed a new brand identity that has come to life online, via video, OOH and social media to name a few.
Project Goals
Every client and project must have a goal
Tell the Story of Weldon: Weldon has a unique story, and it shows in the products that they create. We created a set of videos that tell their story.
Elevate the Brand: Every customer touchpoint must feel on brand and be cohesive from videos, social, print, and experiential touchpoints.
Expand their Reach: Once we win the state of North Carolina we can then expand into the rest of the country.
Telling the Story
We took a unique approach to telling the story of Weldon Mills. We helped create a set of videos that covers topics about who Weldon Mills is and our process that is focused on Bourbon. We also created individual short videos on each Bourbon that they created.
Take a look at the stories we helped tell.
Weldon Mills now offers 36 products and has opened a new cocktail lounge in Durham, along with new venues and satellite bars. Their reach and brand awareness continues to grow resulting in exponential sales growth.
