With 17 years of marketing experience on both the brand and agency sides, Xanni specializes in brand strategy, customer acquisition and customer retention. Prior to starting Collina Digital in 2020, Xanni was a director of marketing for Famous Footwear with oversight over traditional and digital media, customer loyalty and CRM as well as brand planning. Before heading to the brand side she cut her teeth at an advertising agency and learned the ropes of account service and brand management working with brands such as Bacardi, Martini and Rossi, Disaronno and General Cigar to name a few.
