Our team is made of up older Millennials, aka, 30-somethings. We know, Millennials get a bad rep, but there are some positives that go along with us. We are the last generation to remember solely traditional advertising and the first generation to be introduced at a young age to the digital world.
When each of us were getting started in our marketing careers, digital marketing was just hitting the scene and we were able to learn, grow and hone our skills with the demands of a new digital era. But marketing should not be thought of as digital or traditional. Rather, brands need to employ a marketing strategy that delivers both types of messaging to acquire new customers, retain existing customers and grow bottom-line sales.